Massage Industry News Update: Social Media Marketing for your Massage Practice

Newell Rinehart Social Media MArketing

Newell Rinehart

Hi, I’m Newell Rinehart, Vice President of York Internet and PC Solutions ( www.yipcs.com ). I also work as Oakworks’ Social Media Coordinator, so I thought that I’d to share a few beginner social media marketing tips with you that will help you grow your massage practice. If you’re interested in using social media marketing to expand your massage practice, you probably already have a Facebook account. While Facebook is one of the widest reaching social media sites, it’s only one piece of the puzzle, so let’s take a quick look at a few more social media platforms and free online tools that you should be using to market your practice, and the best ways to get the kinds of clients that you want out of them.The first step in any advertising or marketing campaign is identifying the people that you want to reach. Think about the clients that you already have. What brought them to you in the first place, and what keeps them coming back? When you think about your client base in these terms, you may realize that different people choose a massage therapist for different reasons. Some people look at price before anything else. Others search by modality, and choose a massage therapist that seems to be the most knowledgeable about the services that they perform. Finally, some people expect a more social experience, and prefer to develop a trusting relationship with their massage therapist. Social media allows you to target all of these groups by offering them exactly what they’re looking for. Facebook is perfect for building a therapist-client relationship based on trust, because you’re interacting with your clients on a personal level than you can through traditional advertising. Twitter lets you get important information out to a lot of people quickly. A good, informative blog targets clients who are looking for someone with the knowledge and experience that makes them a trusted professional in their field. When all of these different efforts are combined, you give your potential clients more information on what to expect from their first massage session with you. The more informed they are about your massage practice, the more likely they are to make that first appointment with you. Read More

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